Online Design Services

Additional services to get you noticed

Apart from your company’s website, there are several things you can do in addition to help make your mark online. These are usually ‘smaller’ jobs in larger quantities.

My additional online services include:

  • Email Stationary
  • eNewsletters
  • Mailers
  • Online Banners
  • Social Networking

Email Stationary

Email stationary refers to personal details you can insert at the end of every email you send. Many people like to include their logo or a small image, which is fine, but I don’t advise anything more… Many people don’t like long email signatures with too many details or large images, especially since it attaches to every reply. It can really clutter up an email… My advice would be to sign you name, with you direct contact details (such as cell, email and website address) with your company colours and maybe you logo too.

If you do decide you want fully designed stationary for your email, I will accommodate you.

Here are examples of my email stationary designs, from simple to detailed to fully designed stationary:

eNewsletters Design

Basically, an eNewsletter is an electronic newsletter that does exactly what any newsletter does… it keeps your subscribers up-to-date with news or articles related to your line of business or your company itself. These shouldn’t be too long (even though they usually have several sections) as people will lose interest and they should have enough content to ensure mailboxes don’t block them. I can also host an online version of the newsletter in case people are unable to view them in their mailbox.

Here are a few examples of eNewsletter designs:

Like any email marketing material, eNewsletters can be considered as spam so it is vital your newsletters only get sent to people who subscribe otherwise your server / website can be blacklisted.

Mailer Design

Mailers are similar to eNewsletters but are much shorter and usually cover only one point / article. They can be used to advertise a company event, welcome new users when they signup, send reminders, advertise upcoming specials or anything to that effect. I can create a unique mailer for every event and notification that is in line with your companies look and feel, or create a standard template that you would be able to edit yourself each time.

Here are some examples of my mailer designs:

Like any email marketing material, mailers can be considered as spam so it is vital they only get sent to people who subscribe otherwise your server / website can be blacklisted.

Online Banner Design

Online banners can be used a means of advertising online through affiliate websites or through Google Adwords. These can be simple images that sum up your business / a message you are trying to get across. Simple animation can be added for effect. Any banner advertisements you see when you visit most websites is how they display and usually relate to the website they appear on.

To view examples of my banners please contact me as the completed artwork does not belong to me.

Social Networking

If you aren’t aware of it yet, social networking is the fastest growing means of online advertising today. Some of the large social networks include Facebook, Twitter, Digg and Friendster, and some more local (South African) social networks include Muti and Afrigator.

Social Media Icons

Basically, social networking allows users to interact with businesses more and find products and services they’re interested through all the above examples mentioned. For example on Facebook; if you like clothing, you might “Become a Fan” of your favourite clothing brands Pages. On Twitter, you would “Follow” your favourite clothing brands. In this way, you can be kept up-to-date with new offers from them, contact them directly with comments and they can contact you on the social media medium. Many companies use social media as a means of letting their customers know about upcoming events and news, specials, etc.

Some other social networks, such as Digg and Muti, allow you to post your article publicly and people will then click through to your website if they’re interested.

It is very direct and targeted marketing that is proving an important part of any advertising today. Social Networking goes hand-in-hand with Search Engine Optimisation (SEO) as it is a big part of online marketing. For more information on set up of Social Networking and my recommendations for your company, please contact me.